What Are The Do's and Dont's of Mobile Marketing

What Are The Do’s and Dont’s of Mobile Marketing

Hello, everybody. Today I’m going to talk to you about something that people are loving on our blog. It’s about the do’s and don’ts of mobile marketing. So I’m very excited to share a topic straight from the blog. I hope you guys love this. And if you have any more questions, please go ahead and ask them in the comments section and if you have anything to share on this topic again, go ahead and share it in the comment section. We want to hear from you.

 

But we want to talk to you about this topic because it’s very hot. And we’ve getting a lot of requests on do’s and don’ts of mobile marketing. So, let’s go ahead and get on with it. So, do’s and don’ts of mobile marketing. Did you guys know that mobile commerce is growing rapidly at a fast, fast, fast paced? So by next year, mobile advertising is expected to represent 72% of all US digital ad spending according to Mark Atlanta. That is huge. 72%. Huge. You have to know what to do. I mean, it’s very, very important for your business. And four in five smartphone owners use them, use their smartphones, for online shopping, which is a very big opportunity. If you’re not doing digital ads, if you’re not spending your money on digital and mobile marketing, then you have a gap to fill for sure. So, there’s a huge benefit for small business there. And what works best for your desktop might not work best for your mobile.

So don’t just think that because you’re working on posting on desktop or creating ads for your desktop that it’s the same thing for mobile. No, no, no, no. So you want to make sure that you are optimizing for Mobile? Again, if you have any questions, go ahead and ask them in the comments, but you can go ahead and ask questions as I speak as well.  This is very important. 72% by 2019.

So, let’s talk about some key mobile lead generating tactics to consider. And I’m again, I’m just going to touch on a little bit of the points that we’ve shared on the blog. So go ahead and refer back to it. Target mobile, as I’ve explained, target mobile users separately. So your mobile visitors have different needs and goals than your desktop visitors. They’re on the go. They don’t have the time. They don’t have the patience. They could be on public transportation. They could be running low on data and they just want the information right then and there.

So they don’t have the patience. When it comes to lead generation, the more targeted your opt-in form gets, the better result you will receive. So one of the best things you can do to boost conversions is to create separate form targeting for mobile users rather than using the same form all across all devices. Again, desktop: people have more time, people are scrolling. Mobile: people are on the go. So this is mobile, they grab their phones and they’re just scrolling. And you could miss them like this. So let’s go ahead and talk about mobile lead capture.

Capturing leads in mobile is an imperative in today’s primarily mobile world. I mean everyone’s on their phones. However, attention spans and screens both are smaller. So keep these key things in mind to optimize conversion rates. Reduce the number of form fields. You don’t want to have all these things that they have to fill out to capture leads. No. You want to make sure that you have a name, last name, email, phone number. Make it easier for them to give you their information.

So here’s a few actual tips you can use to boost your mobile opt-in conversions. Double check if each field is necessary when creating an opt-in form. So do you need the address right then and there? They’re on mobile. They don’t want to answer their things. What if it’s not compatible for their device? Today, there’s so many different devices. There’s android iPhone, there’s Google, Pixel, there’s so many different ones. So make sure you make it as simple with the fields as possible.

Avoid asking for phone numbers if they’re not absolutely crucial for your business. In fact, studies show that asking for phone numbers can cause a 5% dip in conversion rates and you don’t want to have any percentage when it comes to dips in conversion rates. So let’s make sure that you are optimizing for mobile lead capture. If you have any more questions on mobile lead capture, go ahead and ask them in the comments.

So match the content to the channel, Instagram, Facebook, LinkedIn, Snapchat, Twitter. Where to begin? I mean, there’s just so many different social platforms now that you have to cater to, but you do have to cater to them because you have to play by their rules. So, begin by pairing your message with the appropriate channel. You know, if it’s on Twitter, it’s going to have some hashtags. The message is going to be shorter. If you’re looking to hire, also consider using LinkedIn, a popular professional platform.

Interested in selling a consumer product? Maybe that is for Facebook, so Facebook is a better avenue to reach a more general audience, like a bigger, broader audience. One of the most popular platforms amongst millennials is Instagram and Snapchat, so seven out of 10 users are millennials. That’s a lot. So if that’s your market, you want to go ahead and get on Instagram, get on Snapchat.

Once you’ve found the right platform for your message, really dig to understand the kinds of content that works best for each platform. It’s not all going to be the same and I’m not just talking about content messaging wise, I mean content. Is it pictures? Is it articles? Is it videos? There’s so much to consider and you have to be able to demonstrate value to those prospects, people who might want to follow you. People who might run across your page, people who already follow you.

But talking about demonstrating value, create and distribute quality content including blog posts, video content, and newsletters. Keep the content short but valuable for that follower, that consumer who in turn is a follower, is a person who’ll give you a like, is a friend. Um, you know, for instance, a cafe owner might produce a short video that demonstrates how to create the perfect pour over coffee. Ideal for mobile users to just look on their phone and have a quick watch, quick bite size video. And they’ll be able to share it, because it’s a cool video and your name will be at the top. So make sure that you are giving them bite size information and also that you’re sharing things that are shareable.

So in order to get your video and your content out there, you have to close things that people want to share, especially on mobile. Let’s talk about mobile. How many of us are watching videos on Facebook, Twitter, Instagram, reading our colleagues or people in our networks, comments on LinkedIn. We’re all doing it on phone. So make sure that you have the appropriate messaging and we talked about content and we talked about how important it is for you to optimize for mobile. So there are lots of do’s and don’ts and thank you for tuning into our live show and we will see you next week.

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