How To Keep You Emails Out of the Gmail Promotions Tab

How to Make Your Emails Not End Up on the Gmail Promotions Tab

Hello everybody. I’m Natalie with Infusionsoft and this is a very important marketing topic. I’m going to talk to you about how to keep your emails out of the Gmail promotions tab.


Let’s get started and again, drop in any questions at any time. How to keep your emails out of the Gmail promotions tab. This is very, very important. Gmail, as most of you know, is one of the top email providers in the world, so it’s very important that you play by their rules when it comes to email marketing. You’re a business owner, entrepreneur, it’s very, very important that people receive your emails. Right? You have to play by their rules so the people that you market to actually get your emails in their inbox and they don’t go to a marketing email purgatory, which is the Gmail promotions tab.

What is this? So when you sign in to your Gmail inbox, there’s a few inboxes and the Gmail promotions tab is hidden. When you first log in, you don’t see the emails in that folder. You have to click on them. You don’t want to be the business that ends up in that folder, let me tell you because your list will not see your emails. Let’s get started. Again, if you’ve ever been on the receiving end of this where you have that Gmail promotions tab and you have those emails that you haven’t opened. You know what I’m talking about. If you ever wondered why your emails aren’t getting read by as many people, maybe this is the reason.

Let’s get started. Why do emails end up in the Gmail promotions tab? Well there’s number one, very, very easy, this is so that Gmail can keep the main inbox clutter-free. So spam free and free from unwanted email that people may not want to receive. There’s some marketing email platforms that automatically will send your emails to the Gmail promotions tab, so you want to make sure that you’re using the right platform or that you’re taking the necessary steps to avoid this. The point of mentioning this is you’re never going to outwit Google. You just never are. Google is very smart so if you’re trying to make a promotion look like something that it’s not, Google will figure it out.

Let’s try to play by their rules so that your emails get read by as many people as possible, as you sent to. Try to avoid these three things that are very, very important.

  1. Number one, lots of images in your email. Anything with more than one image already looks like a promotion. Stick to emails that look like plain text as if you sent it from an email software platform. Definitely avoid a masthead and stick to a common, even ordinary email signature.
  2. Number two, avoid more than one or two links in your email. You know one link per email is fine. It’s a good CTA, but you want to make sure that you have a direct point. One link. Also, try to include an unsubscribe link at the bottom because here’s a tip. If your audience is usually mobile, make sure that you’re using an email builder that allows for this mobile interaction.
  3. Number three, avoid lots of links to your social media profiles in your signature or any other link for that matter. Again, we talked about keeping it simple. Too many links will land you in the promotions tab. But more importantly, you worked hard to get someone to open and to read your email. The last thing you want them to do is unsubscribe because they have this whole clutter in that email.

What have you guys seen are successful templates or marketing platforms that are you used to send emails? You guys have any tips for the people watching this video. If you have any, please comment down below to not end up in the Gmail promotions tab or email marketing purgatory as that call it.

Go ahead and send us your tips we want to hear from you, and I’m sure that people watching this video also want to interact with you and share ideas. Go ahead and comment if you can. In conclusion, let’s get to the bottom of this. By applying these straightforward three principals. Again, there are three things you should avoid. You’ll be able to get your email into the Gmail primary inbox, which is this the inbox that people see when they first sign in on their desktop. So, you want as many people that you send your email to open it and read it because it will boost your audience engagement results and get better webinar attendance. More sales and engagement in general.

Thank you for joining us today and we’ll see you on the next marketing tip show.


About the Author Infusionsoft

If you're feeling stuck in a business with no systems - other than the 20 different computer programs and stickies you use to keep track of everything - you need AUTOMATION! Get the control back so you can love your business again. We're a Certified Infusionsoft Partner - let us show you how you can leverage the power of automation to deliver the right message to the right person at the right time.

Like Us On Facebook

Want A Business You Love Again? Get back the FREEDOM and CONTROL you knew you'd always have. Claim your free ebook.