10 Tips To Choosing A Great Digital Marketing Agency

10 Tips To Choosing A Great Digital Marketing Agency

Can you benefit from working with a great digital marketing agency? My motto has always been “Do what you do best, outsource the rest.”

When it comes to digital marketing, you know you need to DO IT, but yet it can seem completely overwhelming. There’s SEO, SEM, PPC, CTR, CPM . . . acronyms that make your head spin. There’s your website, social media, blogs, emails, video. The rules change daily.  Implementing a digital marketing strategy requires multiple tactics working in tandem. After all what good is running online ads to drive traffic to a landing page, if that landing page isn’t built to convert and there’s no process in place afterwards to move people through a sales funnel?

The best option is to partner with a digital marketing agency that already as a team of specialists in each of the areas of digital marketing. Below are 10 tips to choosing a great digital marketing agency:

Do Your Market Research

When you’re buying a car, do you just go out and “buy one?” Of course not. You do some research to find out which would be best for you and you winnow it down to a few options. Use the same process in choosing a great digital marketing agency. You want to work with a company that understands your audience and those you serve.

What Are Your Goals?

Are you looking to drive traffic to an online store or do you want to bring more foot traffic to your physical store? The marketing to accomplish these goals is very different. Define what you’re looking to achieve. What does digital marketing success mean to you? Share that with the digital marketing agencies you speak with so they can share their expertise in helping you achieve those goals.

Your Style of Marketing

When you walk through the mall you see different stores that present different styles of clothing. The same is true with digital marketing. Each company will have a “style” and a way they do their marketing. Do you want a more “casual/informal” tone or do you want a “professional” tone? If your target market is the “Harley Davidson type” chances are a digital marketing agency that focuses on “Rolex-wearing executives” won’t be a good fit.

Training vs Done For You

There are different ways to approach getting your digital marketing done. You can have a great digital marketing agency teach or train you and/or your team of how to do it, or you can take the faster route to success and have a company do it for you. A lot will depend on the skillset of the team you have in place. Knowing what you want up front will save a lot of time, effort and money.

Look At Their Website

When deciding on which digital marketing agency to utilize take a look at their website before you talk to a salesperson. Often, a digital agency will highlight what their core competencies are right there on their site and won’t mention the services they’re weaker in. Use these core competencies as your guide.

Have an Honest Conversation

Share the “good, bad and ugly” about where you are now, what you’ve done, and the results you’ve achieved. A good digital marketing agency will ask for this information anyways. The more information you share with a digital marketing agency, the more they’ll be able present strategies to help you achieve your goals.

Share Your Expectations

It’s important that you let the digital marketing agency know what your expectations are. Maybe they’re realistic, maybe they’re not. A good partner will outline a plan of action that will achieve your goals within the budget you have to work with.

Set Priorities

Digital marketing results don’t happen overnight. There are many simultaneous moving pieces. What’s your priority? Where should a digital marketing agency start? Is there low hanging fruit that can bring in some short-term wins? Define what the priorities are and put a process in place to manage the workflow.

Know Your Budget

It’s a question every digital marketing agency is going to ask. “What’s your budget?” It’s important you provide an accurate number. The recommendations a good digital marketing agency presents will be based on your budget. There’s no point in asking for caviar if you can only afford Budweiser.

Check References

Before you sign on the dotted line, ask to speak to or email some references. And don’t accept canned testimonials as a reference. Those can be falsified and there isn’t a way to ensure that they’re accurate. Instead, get a few names, phone numbers, and emails and reach out and have a brief conversation with their past and present clients.

These 10 tips to choosing a great digital marketing agency will get you started on the right path. Do your research to better understand the options available and get at least 3 proposals to review.


The best digital marketing agency for your small business won’t necessarily be the top agency in the search engines. Rather, you need to find a choice that has plenty of experience in your particular industry and knows how to generate amazing results.

About the Author Stacey Riska

Stacey Riska, aka “Small Business Stacey” is a serial entrepreneur who is passionate about saving small business and rebuilding Main Street. She helps small and local business owners become a #SmallBizMarketingWiz by teaching them marketing strategies that get MORE: MORE leads, MORE customers/clients, MORE sales, and MORE money.

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