What Is The Difference Between Marketing Automation and an Autoresponder

What Is The Difference Between Marketing Automation and an Autoresponder

You May Be Wondering What Is The Difference Between Marketing Automation and an Autoresponder.

If so keep reading to find out the basic difference. Any decent email marketing tool will allow you to create autoresponders with triggers, delays, conditions, and actions like the workflow above. So what differentiates email marketing from marketing automation?

• The first key difference is that marketing automation software uses a CRM (customer relationship management) system to record and build up a profile of information on each of your contacts.

• The second key difference is that marketing automation software isn’t just about sending emails. Additionally, most tools allow you to:

• Send SMS text messages.

• Send & schedule social media updates.

• Send automated voicemails.

• Send physical mailings.

• Build landing pages and microsites.

• Create and run events (e.g. webinars, teleseminars, live events)

• Accept payments (with built-in shopping cart / eCommerce functionality).

• Create referral programs.

• And more.

About the Author Stacey Riska

Stacey Riska, aka “Small Business Stacey” is a serial entrepreneur who is passionate about saving small business and rebuilding Main Street. She helps small and local business owners become a #SmallBizMarketingWiz by teaching them marketing strategies that get MORE: MORE leads, MORE customers/clients, MORE sales, and MORE money.

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